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Wednesday, August 10, 2016

How HDB Solve The Junk Mails and Flyers In Singapore

In Singapore, junk mails from advertisers are on the increase as delivery of flyers
to houses and mail boxes are the most efficient form of advertising for them.

Not only is it much cheaper than traditional form of advertising ,flyers are the most direct form of advertising one's business services to potential customers in their residences.

However, such flyers distribution can be disturbing to some householders as some do not want these flyers to be in their house / mailbox. Anther potential problem of such flyers could lead to criminal activities if the presence of uncollected flyers is an indication of owner abscence. Lastly,some advertisers stick their ads at locations like letter boxes, bus stop shelter pillars, pvc pipes outside homes,etc.

To tackle junk mail and fliers problems above, Hdb estates and LTA came up with innovative method to reduce junk mails. One method is to employ the use of notice boards.

There are now some hdb estates in Singapore erecting notice boards for posting of ads.

Jurong West
Toh Guan
J Link
Dover Crescent

Chong Pang

Mountbatten mrt area

Example of a notice board in Yishun that allows advertiser to post their fliers

Even the LTA has to allow advertisers to post ads at their
designated bus stops shelter notice boards.

Boon Lay
Corporation Road
Jurong West Ave 1
Jurong East Ave 1
Yishun Ave 2
Tampines Ave 2

Example of a bus stop notice board found in Boon Lay

Only ads posted within the area of notice board is allowed.

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